53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell

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Good morning, PR pros:

Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.”

The campaign, called “[unlabeled],” turned into a multiyear effort that started with a discussion of what “labels” mean to different people. It’s part of Coca-Cola’s diversity and inclusion efforts.


Communicators are an essential part of creating a welcoming and diverse workplace. How are you helping to effect change at your organization?

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The fast-food chain’s Swedish locations launched a “50/50 menu,” which randomly pits meat options against its plant-based substitutes and dares customers to guess whether what they’re eating is meat-free. Burger King Sweden’s marketing director, Daniel Schröder, told Insider that its customers like “the fun of the challenge and the pride of getting it right.” So far, 60% of customers have guessed correctly.


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