Burger King trolls McDonald’s with ‘The Whopper Detour’

The fast food chain offering its iconic burger for just a penny, but you must download and order through its app while visiting your nearby McDonald’s restaurant.

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Ragan Insider Content

Throwing shade at the competition isn’t a new marketing move, but Burger King’s latest campaign is built upon it.

Through Dec. 12, the fast food chain is offering its menu mainstay, the Whopper, for a penny—but only if you order through its relaunched app when you’re within 600 feet of a McDonald’s.

brb going to McDonald’s

— Burger King (@BurgerKing) December 4, 2018

Dubbed “The Whopper Detour,” the promotion, which launched on Tuesday, is available once you’re within a digital geofence around a “participating” McDonald’s. The offer is only redeemable one time.

In a press release, Burger King explained how the stunt worked:

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