With that in mind, it can be said that the new strategy Burger King and Popeye’s are taking is risky. In separate campaigns, the companies employ the work of chickens in their live state.
Burger King is bringing back their popular chicken fries (fried chicken shaped like French fries), but it doesn’t want to just hand over these delicacies. Instead, the company will have Gloria the chicken decide:
If you watched this and thought, “This is manically insane,” you’re not alone. PETA and several animal-rights sympathizers on Twitter agree:
@BurgerKing this is absolutely disgusting. How would you like to have to choose which way your friends’ dead body is used?
— Katie Bond (@KatieBond6) March 19, 2015