Burger King wants customers to develop a sign for its Whopper

The fast-food chain is giving a new name to its most popular sandwich—in the form of sign language. Here’s how brand managers are marketing the inclusive initiative.

Ragan Insider Premium Content
Ragan Insider Content

In the name of customer engagement, Burger King’s mascot has broken his silence … sort of.

The character from the fast-food chain’s popular commercials is honoring National American Sign Language Day (April 15) by asking people (in sign language) to create what will be official sign for its signature Whopper sandwich.

To get the word out, marketing managers release a video announcement, which was filmed at a BK location where the signage has been turned into ASL:

Burger King is urging fans of the brand to come up with their own takes on the word “Whopper” in sign language. Social media managers are asking folks to share their signs using the #WhopperSign hashtag. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.