Burger King’s sexist World Cup ad sparks outrage

The fast-food chain’s Russian arm apologized for offering free burgers to women who got pregnant with foreign soccer stars. Screen grabs of the ad have made international news.

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Burger King Russia took a drastic step to support its national soccer team.

As the host country for this summer’s World Cup, Russia is playing host to some of the sport’s greatest players: Lionel Messi, Cristiano Ronaldo, Neymar Jr. and others. The burger chain cheekily decided to offer free burgers for life and cash (about $47,000) for women who got pregnant by a soccer superstar—thus bolstering future Russian teams with their offspring.

Burger King promises $50,000 and lifetime whopper supply for Russian women able to get pregnant from any football celebrity (to transfer good genes to Russia) pic.twitter.com/su8lyfkt6N

— English Russia (@EnglishRussia1) June 19, 2018

Deadspin had this translation:

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