Burson-Marsteller wins “Best Use of Public Relations in a Sponsorship Campaign” award for tennis stunt in Qatar

PR giant Burson-Marsteller won “Best Use of Public Relations in a Sponsorship Campaign” at the Hollis Sponsorship Awards. The firm took the blue ribbon for a stunt to mark the beginning of the 2008 Sony Ericsson Tennis Championship in Doha, Qatar, which involved tennis players Ana Ivanovic and Elena Dementieva playing tennis on an island overlooking Doha. It received overwhelming media attention for Sony Ericsson: 18 international broadcasters used over 220 clips that totaled over 6 hours of …