Burt’s Bees distills famous books into Vine videos
The first of the personal care brand’s videos, which use products like puppets, coincide with the announcement of the Nobel Prize for literature.
Burt’s Bees is following in the footsteps of brands that have turned to Vine to display their creativity six seconds at a time.
Their first submissions are timely with the announcement of the Nobel Prize for literature going to Alice Munro.
Here are the first two, in all their literary, but brief glory:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.