Move over, “Cliff’s Notes.”
Burt’s Bees is following in the footsteps of brands that have turned to Vine to display their creativity six seconds at a time.
Their first submissions are timely with the announcement of the Nobel Prize for literature going to Alice Munro.
Here are the first two, in all their literary, but brief glory:
So, they’re recreations of classic pieces of literature, hashtag #6secondclassics, made with Burt’s Bees products. The first to hop on the Vine recreation scene was Smart Car USA, with its versions of Oscar Night nominees.
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Although Adweek says Burt’s Bees’ attempts fall flat, it’s tough to judge a brand too harshly for taking a risk in a medium that is still fairly new. There are more planned in the series, but it should probably be noted that this seems like a lot of effort for nine retweets and a couple of mentions in industry publications.