Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.

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Good morning PR pros:

Employees are making headlines around the world as young people are walking off the job to protest climate change.

Some businesses, including Ben & Jerry’s, Lush and Patagonia decided to close on Friday in a show of solidarity with the activists.

Other major companies are promising change, but employees say the changes don’t go far enough. Amazon’s Jeff Bezos has promised to follow the Paris climate agreement, but employees say it’s not enough.

How are you talking with your stakeholders about climate issues and corporate social responsibility? A second strike is planned for Friday, Sept. 27.

Here are today’s top stories:

The social media giant is making three main changes to its digital ad offering.

TechCrunch reported:

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