Businesses in the Great Plains and Southeast more likely to use social media

A recent Zoomerang survey reveals that local merchants in these regions are more likely to have branded social media channels, with 30 percent of Great Plains and 28 percent of Southeast businesses tapping social media for their marketing.

“Less-populated areas or cities with a strong small-business presence are relying more and more on cost-effective mass-communication tools for business news, customer support and acquisition, as well as networking,” said Alex Terry, general manager of Zoomerang. “For people immersed in technology-driven cultures, such as Silicon Valley, this data may come as a surprise, but I believe they can learn from less-technology-enriched regions.”