BusinessWeek calls out social media consultants: These ‘snake oil salesmen’ are ‘leading clients astray’

You’ve probably noticed the rising chorus of jeers directed at social media consultants, much of it coming from their fellow social media consultants. BusinessWeek ’s Stephen Baker covered this topic last week. “Over the past five years, an entire industry of consultants has arisen to help companies navigate the world of social networks, blogs, and wikis,” he wrote. “The self-proclaimed experts range from legions of wannabes, many of them refugees from the real estate bust, …

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