Busted again! DDB Brazil lied about video version of 9/11 ad

Now this is ridiculous. Just ridiculous. Turns out ad agency DDB Brazil did create the video version of the controversial—and tasteless—World Wildlife Fund (WWF) ad, which shows airplanes descending upon Manhattan to evoke the terror of 9/11. On Thursday morning, however, DDB Brazil claimed it did not create the video. The agency must have forgotten that it entered the video in the Cannes festival. Oops. This discovery comes just one day after WWF Brazil (not the WWF in the U.S.)&nb…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.