Buying friends: The pitfalls of purchasing a social media following

Paying people to follow you on Twitter or watch your YouTube videos will almost certainly be more trouble than it’s worth.

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Is buying a big online following worth the money?

Brand managers vying for social media attention know the value of a strong digital presence—to investors, partners, shareholders and consumers alike. Delivering a steady flow of updates to an engaged audience makes for a well-oiled social media machine.

If your communication team is spinning its wheels about whether to allocate precious marketing dollars to pay for a fan following, consider these factors:

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