On Monday, the publisher announced that it had terminated its purportedly $1.3 million advertising deal with the Republican National Committee, refusing to run ads for Trump.
Its social media team tweeted a link explaining the decision:
Here’s Why We Terminated Our Ad Deal With The Republican Party Over Trump https://t.co/Xv5PzgZArt
— BuzzFeed (@BuzzFeed) June 6, 2016
The explanation includes a letter to employees from the publisher’s chief executive, Jonah Peretti. In it, he likens Trump ads to cigarette advertising, calling both “hazardous to our health”:
I wanted to share with you a business decision we have made regarding the Trump for President campaign and why we made it.