Instead of Cadbury’s signature Dairy Milk brand of chocolate, the eggs will be coated with a “standard, traditional Cadbury milk chocolate for its shell,” according to a spokeswoman for Mondelez International. Mondelez is a subsidiary of Kraft foods, which purchased Cadbury for about $19 billion in 2010.
“It’s no longer Dairy Milk. It is similar, but not exactly Dairy Milk,” a Kraft brand manager told The Sun.
“The Creme Egg had never been called Cadbury’s Dairy Milk Creme Egg,” the spokesman said. “We have never played on the fact that Dairy Milk was used.”
Though the brand may have never touted the use of Dairy Milk in its original recipe, the announcement was met with swift backlash on Twitter and on the product’s Facebook page.
Hey @CadburyUK! YOU MIGHT AS WELL HAVE JUST CANCELLED EASTER. I’M HIGHLY EMOTIONAL AND PROTECTIVE OF CHOCOLATE EGGS.