Can a PR pro be a ‘revenue producing person’?

A debate in the Santa Monica-Malibu Unified School District over the potential hiring of a six-figure salaried communicator — the school board is currently against it — has raised the question: Can a PR pro be a revenue producer? One board member thinks so, saying “this could be a revenue producing person.” According to Malibu Times reporter Jonathan Friedman, this board member predicted that better communications would lead to increased revenue for the district.