Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Corporate writing can be creative. Most of us know this, right? One piece this week lists some creative outlets for people who are not feeling creatively challenged between 9 and 5. Also, it’s now official that writing improves your health, and a few tips to help you start writing when you really need to.
Corporate writing to creative writing: Since this is a PR site, it’s likely you are or have been a corporate writer at some point in your career. And it’s likely you dreamed at one point of being a novelist or journalist. Donna Marie Williams writes for The Huffington Post about coming to terms with abandoning her novelist ambitions for a role as a corporate writer. She’s not big on corporate writing, saying that it forces you to “deactivate parts of your soul.” That’s not so true with most companies now embracing content marketing and real storytelling. However, Williams’ story is a good example of how to find creativity in your writing, and how to manage a lifelong career as a marketing writer.