Lately, I’ve seen some posts about how to get PR done in “minutes a day.”
I’m sorry to say it doesn’t work that way.
I don’t want to be the one to burst anyone’s bubble, but it really does take more than the minimum effort. While it’s absolutely true that you can do your own PR (I even give a presentation on it), telling someone it takes just “minutes a day” is misleading. Of course, there are tasks you can do in a few minutes a day, but if you really want to get traction, you need to carve out time. Why? Here are five reasons:
1. It takes research. When was the last time you spent just “minutes” doing research? PR takes knowing who you want to reach and then figuring out the best way to contact them. Oh, and don’t forget knowing what they write about and writing a tailored pitch for each journalist or blogger you contact.