Can viral marketing sell books?

To promote his new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves , Adam Penenberg, a New York University journalism professor and Fast Company contributor, “crafted a new media strategy that banked on the Internet’s chatty users spreading his words,” reported The New York Observer . Basically, Penenberg applied online viral marketing — like creating Facebook widgets — to help sell the book. Has it worked? “According to Mr. Penenb…

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