Media Relations Can you measure storytelling in your media relations? The short answer is yes. It just takes a little creative thought to figure out what to measure. By Lou HoffmanJune 23, 2014 SHARE • News-driven • Competitor • Industry or trend • Feature or blog post on the company (not tied to news) To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.