Marketing Can you recognize your favorite products without a label? A new 100-day project from brand strategist Andrew Miller aims to answer that question. It could have major ramifications for brands. By Alan PearcyMarch 28, 2012 SHARE Ragan Insider Premium Content Sure, it’s a cliché, but it became one for a reason: At some point, we judge people and things by their outer appearance. But what about when that book doesn’t have a cover—is it OK to pass judgment then? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.