Can you recognize your favorite products without a label?

A new 100-day project from brand strategist Andrew Miller aims to answer that question. It could have major ramifications for brands.

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Ragan Insider Content

Sure, it’s a cliché, but it became one for a reason: At some point, we judge people and things by their outer appearance. But what about when that book doesn’t have a cover—is it OK to pass judgment then?

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