Can you recognize your favorite products without a label?
A new 100-day project from brand strategist Andrew Miller aims to answer that question. It could have major ramifications for brands.
Ragan Insider Premium Content
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Sure, it’s a cliché, but it became one for a reason: At some point, we judge people and things by their outer appearance. But what about when that book doesn’t have a cover—is it OK to pass judgment then?
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)