At 7:23 a.m. ET on Jan. 8, the city of Vaughan, which is just north of Toronto, greeted its Twitter followers with this missive after a major snowfall in the area:
Looks like someone forgot which Twitter handle he or she was tweeting from. The tweet was quickly deleted, but not before it set off a brief social media firestorm for Vaughan.
As a resident of the region, I was disheartened by the tweet, as were a number of other people who noticed the foul-mouthed message.
Those who handle multiple social media accounts, often do so at their own peril. Some have mistakenly tweeted from a private account, thinking it’s a professional outlet. For instance, an employee at New Media Strategies infamously tweeted about the people in Detroit and their inability to drive—from Chrysler’s official Twitter feed. The tweet said:
The employee who sent the tweet was fired, as was News Media Strategies. Chrysler dropped the firm as its social media agency of record after the incident.
In the case of the Vaughan tweet, the language used isn’t befitting anyone—personally or professionally.