Canadian public health organization pulls campaign over crass innuendo

It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.

There’s nothing like a bit of innuendo to spark attention from an online audience.

This time, the attention came after a Canadian advertisement for vitamin D surfaced on the Web. Take a look at the campaign from Yukon Health and Human Services:

Although the above slogan, “We all need the D, even me,” was meant to encourage citizens of the territory to consume more of the bone-strengthening vitamin, it was an easy target for millennial wordsmiths to substitute “the D’s” slang meaning.

It wasn’t immediately clear whether the group was in on the joke. It was, however, too late to bounce back from the depths of the Internet. RELATED: Keep your cool in a crisis with these 13 tips.

Twitter users wasted no time interrupting the wordplay:

Oh, Yukon, you beautiful weirdo. “We all need the D.”

— Eva Holland (@evaholland) January 23, 2016

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