It starts with your basic product launch: Veet, a company that makes hair-removal products, is introducing its Easy Wax Electrical Roll-On.
In this age of social media, it’s become increasingly tough to get such products noticed. Often, they’re lost in the shuffle.
Enter Maverick PR, which apparently is trying to live up to its moniker. The firm tapped popular Canadian fashion blogger (and marketing specialist) Spiro Mandylor to give the product a try. And he did—on a scantily clad model. Photos were taken. Blog posts were posted.
The images, which can be found on Mandylor’s blog It’s All Style To Me, are accompanied by the caveat: “In Association with Our Friends at Veet Canada.”
As one might imagine, some Canadians are displeased with this “disturbing” example of “fashion’s hedonistic culture.” That was the assessment Sabrina Maddeaux of Toronto Standard gives. She wrote: