This Halloween, many food retailers and chains are hoping their marketing tricks can persuade consumers to buy their treats.
Spending surrounding the holiday is increasing, giving more incentive for brand managers to craft Halloween campaigns that stand out and capture consumers’ attention.
A survey commissioned by Citi Bank of 2017’s celebrations revealed that millennials spend up to twice as much as any other generation in the lead-up to the 31st, with over a quarter of each consumer’s average spend going on confectionery alone.
Here’s how marketers for several candy and food companies are making a splash:
Candy brands tweet visuals and recipes
Social media teams for several trick-or-treating staples tweeted in preparation for trick-or-treat festivities to grab consumers’ attention.
Skittles threw shade while Starburst leaned on iconic monster imagery to urge consumers to buy: