Carnival PR responds to another crisis after Triumph breaks loose

The infamous ship, which created a wave of negative press for Carnival Cruise Line, broke loose from its dock on Wednesday. One dockworker is missing.

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The crisis response came after Carnival’s Triumph—which was towed into port in Mobile, Ala., last month—broke loose from its moorings on Wednesday afternoon, damaging the ship and knocking two workers on an adjacent pier into the water. One of the workers remains unaccounted for. Six hundred crewmembers and 200 contractor workers aboard the ship were unharmed, according to a Carnival statement.

Triumph has been a problem for Carnival. In February, the cruise liner was towed into port in Mobile after several days at sea without power. Weary and frightened passengers complained of backed-up toilets.

In the most recent incident concerning Triumph, Carnival responded quickly via social media to the first reports of the ship’s unmooring. Shortly after the incident occurred, Carnival tweeted:

Due to strong winds in Mobile, Carnival Triumph, which was docked @ Mobile shipyard, broke away from its moorings. US Coast Guard is on site

— Carnival Cruise Line (@CarnivalCruise) April 3, 2013

It continued tweeting updates about the ship throughout the day and night:

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