Without further ado, here are June’s five worst video media disasters:
5. Michele Bachmann double feature
Rep. Michele Bachmann (R-Minn.), a presidential candidate seeking the 2012 Republican nomination, was involved in two media disasters this month: one that she handled perfectly, and the other, well, not so much.
Part 1: The bad. It sounded good when Bachmann said she has the “spirit” of John Wayne, who, like her, was from Waterloo, Iowa. But John Wayne isn’t from Waterloo. That was John Wayne Gacy, the mass murderer who killed 33 people.
Part 2: The good. It’s best to avoid ad hominem attacks. You can start by nixing terms such as “ditz,” “airhead,” and “flake.” Fox News anchor Chris Wallace learned that the hard way when he called his guest, Bachmann, a “flake.” She responded perfectly, simultaneously elevating herself as a serious candidate and diminishing Wallace as a serious host. Wallace apologized the same day.
4. FIFA President Sepp Blatter scolds press, storms out