CEOs say the darnedest things: One way to eliminate jargon

Does your client or boss speak in buzzwords? Ask him to try this method, and you might just have a clear message.

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So, I looked it up.

Some websites say it means you should pick up your dog’s poop. Others say it means you should train your dog to “go” at the curb to allow urine to flow easily into drains and prevent unsightly sidewalk stains. Yet another site says it means to keep your dog leashed.

I like to think I’m a pretty bright guy, so I’m guessing that if that sign leaves me clueless, it’s confused other people, too.

Here’s one more, courtesy of New Jersey Transit:

Egress? I know what that means because I’ve owned a home, but I’m guessing many daily commuters aren’t familiar with the term. (It means exit). Why not just say that?

Media spokespersons and public speakers commit the sin of using unclear jargon all the time, making the audience think, “For the love of God, tell me what you mean!”

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