Challenges facing social media managers in the finance industry

As you may know, Frank Eliason, the man who pioneered Comcast’s customer service with the Comcast Cares Twitter account, is now working at Citi. Mark Story, the director of new media at the Securities and Exchange Commission, is a fan of Eliason’s work — and he’s curious to see what Eliason can do with social media in a regulated industry. “Communication in the financial services industry is, quite ‘frankly,’ more strict and controlled than it is in the non-regul…

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