Cheesecake Factory promotion backfires as demand outstrips supply

The company partnered with delivery service DoorDash to offer free slices to customers. However, the event broke down in chaos amidst reports of delivery drivers fighting it out.

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For some organizations, free giveaways can be too much of a good thing.

The Cheesecake Factory offered consumers a free slice of their eponymous dessert through a delivery service called DoorDash to celebrate its 40th birthday. However, the promotion was so popular that supplies quickly ran out and jilted customers voiced dissatisfaction on social media.

The company announced the promotion on Twitter:

Celebrate our 40th anniversary with 40,000 slices on us! On December 5th get a free slice* delivered with @DoorDash, no strings attached. Find out how to get yours. *Offer valid on 12/5/18 starting at 11:30am local time, while supplies last. Additional Terms and Conditions apply.

— Cheesecake Factory (@Cheesecake) December 3, 2018

However, supplies quickly ran low.

Business Insider reported:

On Wednesday, The Cheesecake Factory launched a promotion to give away 40,000 free cheesecakes. All customers had to do was order using DoorDash.

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