Marketing Cheetos teams with Google to TP the world The Halloween tradition of covering structures with toilet paper has gone global—virtually—with the brands’ Project TP. By Kevin Allen@kevin_j_allenOct. 24, 2013 SHARE Ragan Insider Premium Content The cheesy snack purveyors teamed up with Google to enable you to douse a building, home or landmark on Google Street View with virtual TP. I TP’ed my apartment, and I’m glad I did. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.