Chevron gets brandjacked without writing a word
An Ecuadoran environmental group apparently started and promoted the hashtag #AskChevron, but Twitter users seem to believe the oil company created it.
#TRIVIA Chevron is guilty of… #AskChevron pic.twitter.com/Htosq3qDvp
— ToxicEffect (@thetoxiceffect) May 27, 2014
Despite Chevron’s having apparently nothing to do with #AskChevron, Twitter users are jumping on the company, directing questions to it using the hashtag, presumably under the belief that it did invite them. Here are a few examples:
#AskChevron Was “Techron” just a marketing spin for when you guys had all that sulfur in your gasoline?
— Justin Hammer (@JustinHammer3) May 28, 2014
#AskChevron Why did you give “substantial payments to” govt. officials & their family members in Equatorial Guinea? http://t.co/rQvEu1297Q
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