Chick-fil-A launches risky Twitter promotion

The fast-food chicken purveyor asked Twitter members for new slogan ideas. Many of the responses are useful, others—not so much.

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The fast food restaurant, known for promoting Christian values, has given millions to anti-gay groups. It also sued a T-shirt maker, whose “Eat More Kale” design too closely reflects that of Chick-fil-A’s “Eat Mor Chikin,” according to the company.

There’s also the recent case of a Chick-fil-A employee mocking Asian customers.

In other words, the company is a lightning rod of criticism. For that reason, a cautious social media consultant would likely advise against the Twitter promotion Chick-fil-A launched on Thursday. The company’s official account tweeted:

“Fill in the blank and RT with your answer: If Chick-fil-A created a new slogan, it would be ____.”

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