Chick-Fil-A offers free ice cream for ‘family’ time

At certain locations of the fast-food chain, customers will be rewarded for putting away their phones. Despite its familial message, the marketing initiative is a non-corporate effort.

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In today’s device-driven world, it’s a challenge for families to have dinner without someone clicking away on their phone. Some Chick-fil-A restaurants want to change that.

This week, the “Cell Phone Coop Challenge” debuted at only 150 of the brand’s 1,900 fast-food locations. Here’s the gist: If each family member puts their mobile phone in a “cell phone coop” for the duration of the meal, everyone gets free ice cream. RELATED: Motivate employees with digital communications that inspire.

Georgia-based Chick-fil-A operator Brad Williams explained the concept in a statement:

“We really want our restaurant to provide a sense of community for our customers, where family and friends can come together and share quality time with one another. But as we all know, technology increasingly demands more of our time and can be a big distraction, even while we’re eating.”

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