Chicken nuggets craving + retweet mania = big win for Wendy’s
The fast-food chain jokingly responded to a consumer asking for a year of free nuggets, but his stunt is netting the attention that marketers covet. One question: Will he want fries with that?
Twitter user Carter Wilkerson is attempting to break Ellen DeGeneres’ Twitter record of garnering more than 3.27 million retweets and, in the meantime, is showering Wendy’s with free attention.
Here’s how it started: Wilkerson loves Wendy’s chicken nuggets:
I highly recommend @Wendys chicken nuggets to everyone
— Carter Wilkerson (@carterjwm) January 19, 2017
On Wednesday, he took his love further by asking the fast-food chain what he would have to do to get a year’s supply:
Yo @Wendys how many retweets for a year of free chicken nuggets?
— Carter Wilkerson (@carterjwm) April 6, 2017
Wendy’s—whose penchant for replying to Twitter users with snarky tweets has attracted admirers—responded with a joke:
@carterjwm 18 Million
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
