Chipotle dispels $1 burrito hoax, braces for investor lawsuit
The crisis for the food brand is far from over. Recent court claims and a federal investigation have its PR and social media scrambling to do damage control.
It would make sense that the company would do something bold to try to win back affections—maybe something along these lines:
Chipotle Selling $1 Burritos All Week To Regain Public Trust #Chipotle https://t.co/DPGhHaPq8t pic.twitter.com/ZzByb6N0n7
— Satira Tribune (@SatiraTribune) January 9, 2016
Any report coming from a publication called the Satira Tribune shouldn’t be taken seriously, but this is the Internet. Several people took this piece of satire as gospel and got really excited about it.
Poor Chipotle Joe spent all weekend responding to tweets like this:
@soulcrusher55 It’s fake. Look at the source. -Joe
— Chipotle (@ChipotleTweets) January 10, 2016
@xennderella Nope, the 1 dollar Chipotle burrito offer is not real or true. -Joe
— Chipotle (@ChipotleTweets) January 9, 2016
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