It would make sense that the company would do something bold to try to win back affections—maybe something along these lines:
— Satira Tribune (@SatiraTribune) January 9, 2016
Any report coming from a publication called the Satira Tribune shouldn’t be taken seriously, but this is the Internet. Several people took this piece of satire as gospel and got really excited about it.
Poor Chipotle Joe spent all weekend responding to tweets like this:
@soulcrusher55 It’s fake. Look at the source. -Joe
— Chipotle (@ChipotleTweets) January 10, 2016
@xennderella Nope, the 1 dollar Chipotle burrito offer is not real or true. -Joe
— Chipotle (@ChipotleTweets) January 9, 2016