In January, when Chipotle announced that it would have to remove its popular carnitas from the menu at a third of its locations, PR Daily (and other sites) called it a PR win.
Reputation-wise, it upheld the chain’s values of only serving food sourced from suppliers who treat animals humanely. In terms of sales, however, it’s been a bit of a problem. Though sales are still growing, they’re not growing as fast as investors had predicted. The stock is down.
According to Quartz:
The company removed a large pork supplier in January because it didn’t mean the company’s standards for humane treatment. That led to a carnitas shortage, which CFO Jack Hartung said is hurting sales by as much as 2 percent.