In a high-profile show of transparency, Chipotle’s brand managers live-tweeted and live-streamed the restaurant chain’s food safety meeting on Monday.
All of its U.S. locations were closed during the afternoon lunch rush, making time for employees to hear directly from co-CEOs Monty Moran and Steve Ellis on their plans to rebuild the brand’s sullied reputation.
The damage control comes after a reported 500 people became ill after eating in Chipotle restaurants in the second half of 2015. The Centers for Disease Control and Prevention completed its probe into the brand’s E. coli outbreak on Feb. 1 .
Both top executives spoke about the organization’s dedication to preventing another outbreak.
“We’ve come together today to make sure Chipotle is not just the most delicious place to eat, but also the safest,” Moran said. “We worked with experts who helped us create the most effective food safety program possible.”
Changes in protocol