Cleveland Cavaliers apologize for ‘insensitive’ parody

Critics say the basketball team’s video, which has now been taken down, made a joke out of domestic abuse.

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The video itself is apparently a parody of a healthcare commercial, but as you’ll see, it definitely misses the mark:

Though some on Twitter said the video was an innocuous joke that was being blown out of proportion, these tweets capture the prevailing sentiment:

Strangest thing of night: when videoscreen showed skit of a guy in Cavs gear throwing girlfriend across room until she removed Bulls gear.

— Ethan J. Skolnick (@EthanJSkolnick) May 7, 2015

The Cavs’ lack of awareness & sensitivity is astounding. Add tone deaf to the list reasons I hate the Cavs.

— Rachael Hancock (@racherika) May 7, 2015

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