Clorox ends up in hot water over blog post on dads

The bleach brand published a blog post titled “6 mistakes new dads make,” then took it down when furious stay-at-home fathers complained about stereotyping.

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Quite a few dad bloggers and Facebook commenters took issue with the post’s language and general approach to fathers.

“Words matter, Clorox,” wrote one Facebook critic. “When one chooses to express oneself in a demeaning and contemptible manner towards a large chunk of consumers, I wonder how that’s going to work for your bottom line?”

If you’re curious, the six mistakes the blog post listed were:

1. Forgetting to dress kids appropriately for the weather.

2. Putting clothes on backwards.

3. Having kids watch inappropriate TV shows.

4. Forgetting to wipe your child’s face.

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