Clothier H&M tops 100,000 Twitter followers—a first for a Swedish company
The company has more than 200,000 followers if you include all 28 Twitter feeds.
The company has more than 200,000 followers if you count all 28 of its Twitter feeds, which are spread across local markets and branded in a similar fashion. Media Culpa referred to this as a “glocal” strategy (global + local).
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