Social Media Clothier H&M tops 100,000 Twitter followers—a first for a Swedish company The company has more than 200,000 followers if you include all 28 Twitter feeds. By Ragan StaffMarch 24, 2011 SHARE The company has more than 200,000 followers if you count all 28 of its Twitter feeds, which are spread across local markets and branded in a similar fashion. Media Culpa referred to this as a “glocal” strategy (global + local). To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.