Clothing brand issues social media response to Morrissey’s criticism

The retail company enlisted former Smiths lead singer to pose for posters and t-shirts, but the celebrity hated the result. Both parties aired the spat in front of online followers. 

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Such is the case with former Smiths front man and enigmatic rocker Morrissey.

He was supposed to appear in a series of ads for clothing company Supreme. Everything was going as planned until Morrissey took a look at the photos Supreme wanted to use. Let’s just say he didn’t care for them.

Supreme published one of the photographs despite his disapproval, and Morrissey took to his Geocities-esque fan site, True to You, to air his grievances:

I apologize enormously for the enfeebled photograph of me issued this week by Supreme. The shot was taken in October 2015. I considered the photograph to be fit only for a medical encyclopedia and I pleaded with Supreme not to use it. This was before I learned that Supreme were sponsored in part by the beef sandwich pharaoh known as White Castle. Supreme were issued with a legal caution not to use the photograph and their fee would be returned. Evidently Supreme have ignored my lawyer. No safety within the corridors of law. Ugh. I offer excessive apologies for this association. Shame is indeed the name.

Though the White Castle reference seemed to come out of nowhere, Morrissey is a vegan and did not agree with the brand’s association with the fast-food burger chain.

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