Good morning PR pros:
One striking way to get people’s attention is to show vulnerability.
A Twitter thread making the rounds on Sunday featured users sharing the simple life skills they never managed to acquire—like folding fitted sheets or opening a combination lock.
Yesterday we learned that our landlord (a Stanford-educated engineer) doesn't know how to open a combination lock. And Joel admitted he can't blow up balloons. So now I'm obsessed with knowing what everyone's weird life skill blind spots are.
— Jenée (@jdesmondharris) August 4, 2019
Users shared strange phobias and blind spots in skills, providing a lively, revealing conversation on the platform.
The conversation is a reminder for content creators and brand managers that an authentic look at your shortcomings can be a great icebreaker on social media. Plus, users will respond positively to an organization that can admit it isn’t perfect.
How are you turning your weaknesses into strengths?
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