Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

Also: HSBC removes chief after just 18 months, why your video didn’t take off, the perils of Twitter, and our weekly caption contest.

Good morning PR pros:

One striking way to get people’s attention is to show vulnerability.

A Twitter thread making the rounds on Sunday featured users sharing the simple life skills they never managed to acquire—like folding fitted sheets or opening a combination lock.

Yesterday we learned that our landlord (a Stanford-educated engineer) doesn't know how to open a combination lock. And Joel admitted he can't blow up balloons. So now I'm obsessed with knowing what everyone's weird life skill blind spots are.

— Jenée (@jdesmondharris) August 4, 2019

Users shared strange phobias and blind spots in skills, providing a lively, revealing conversation on the platform.

The conversation is a reminder for content creators and brand managers that an authentic look at your shortcomings can be a great icebreaker on social media. Plus, users will respond positively to an organization that can admit it isn’t perfect.

How are you turning your weaknesses into strengths?

Here are today’s top stories:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.