Coca-Cola Freestyle combines content and creativity with “Make Your Mix” contest

Engaging your consumer fanbase can be a big PR win for an organization of any size. Here’s how communicators can replicate Coca-Cola’s ambitious project.

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Coca-Cola values user-generated content so much, it is offering a $10,000 prize to drum up submissions.

Coca-Cola Freestyle recently announced the “Make Your Mix Contest,” which is the first of its kind to highlight its more than 200 flavors in its Freestyle soda machines across the United States.

The competition also encourages consumers to interact with Coke products and its social media efforts.

CNBC reported:

If you’re determined to score the $10,000 grand prize, you’ll first need to find one of Coke’s 50,000 touchscreen Freestyle machines nationwide that dispense a wide variety of the company’s fountain drink brands. There’s a helpful Freestyle machine locator where you can enter your address or zip code to find the one nearest you.

Once you find a machine, start mixing. For the contest, you’ll need to mix together two to three drink choices offered by the Freestyle machines to create your perfect flavor combination.

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