Marketing Coca-Cola, Hershey top most-powerful brands list Apple may win most-improved, however, having found its way into the top 10 after being No. 75 just five years ago. By Kevin Allen@kevin_j_allenApril 1, 2014 SHARE Ragan Insider Premium Content 1. Coca-Cola 2. Hershey 3. Bayer 4. Johnson & Johnson 5. Harley-Davidson 6. Walt Disney 7. PepsiCo 8. American Express 9. Kellogg 10. Apple To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.