Coca-Cola, Hershey top most-powerful brands list

Apple may win most-improved, however, having found its way into the top 10 after being No. 75 just five years ago.

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1. Coca-Cola 2. Hershey 3. Bayer 4. Johnson & Johnson 5. Harley-Davidson 6. Walt Disney 7. PepsiCo 8. American Express 9. Kellogg 10. Apple

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