The pin-up style ads featured models who wore nothing but splashes of milk that were made to look like dresses. Some called the ads “sexist rubbish,” while others skewered the brand for its glaring lack of respect for women.
Coke under fire for their “Pin-Up” ads for Fairlife Milk. Where’s the outrage over naked Polar Bears? pic.twitter.com/kwP5NuC9ay
— Luke Banack (@RadioLuke) December 2, 2014
The brand didn’t even attempt to apologize to anyone that the campaign may have offended, opting instead to pull the ads and issue the following statement, which reads, in part: