Coca-Cola pulls Mexican ad after backlash
Some called the brand’s ‘Open Your Heart’ campaign offensive, though Coke said it was meant to be about unity and happiness.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
The company made the video private on its YouTube channel, but you can watch it here:
The Associated Press explains why Coke’s ad caused a backlash:
The ‘Open Your Heart’ holiday campaign came under fire with its portrayal of festive, fashion-model-looking white people driving into the remote hills of Oaxaca to haul Coke and a Christmas tree as a service project for the indigenous Mixe community of Totontepec Villa de Morelos.
Coke even hashtagged the campaign #AbreTuCorazón (open your heart).
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)