Coca-Cola pulls Mexican ad after backlash
Some called the brand’s ‘Open Your Heart’ campaign offensive, though Coke said it was meant to be about unity and happiness.
The company made the video private on its YouTube channel, but you can watch it here:
The Associated Press explains why Coke’s ad caused a backlash:
The ‘Open Your Heart’ holiday campaign came under fire with its portrayal of festive, fashion-model-looking white people driving into the remote hills of Oaxaca to haul Coke and a Christmas tree as a service project for the indigenous Mixe community of Totontepec Villa de Morelos.
Coke even hashtagged the campaign #AbreTuCorazón (open your heart).
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