Coca-Cola pulls Mexican ad after backlash

Some called the brand’s ‘Open Your Heart’ campaign offensive, though Coke said it was meant to be about unity and happiness.

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The company made the video private on its YouTube channel, but you can watch it here:

The Associated Press explains why Coke’s ad caused a backlash:

The ‘Open Your Heart’ holiday campaign came under fire with its portrayal of festive, fashion-model-looking white people driving into the remote hills of Oaxaca to haul Coke and a Christmas tree as a service project for the indigenous Mixe community of Totontepec Villa de Morelos.

Coke even hashtagged the campaign #AbreTuCorazón (open your heart).

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