Coke ad banned in U.K. over dubious exercise claims

The ad says doing a few, hardly strenuous activities can burn off the calories from one can of Coca-Cola. The U.K. Advertising Standards Authority didn’t buy it.

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In May, the company promised to scale back advertising to children under 12 years old and re-emphasized a push for diet drinks that began in January.

One TV ad that’s seemingly a part of Coke’s efforts to be more health conscious has hit a pretty serious setback. The United Kingdom’s Advertising Standards Authority has banned the spot, which is meant to show consumers simple ways to burn of the 139 calories in a 12-ounce can of Coke. A U.S. version of the ad, shown below, uses 140 calories instead of 139:

The authority says the ad doesn’t make it sufficiently clear that a consumers would have to do all the exercises listed in the ad—running with a dog, dancing, laughing—instead of just one activity to burn off all the calories. The authority banned the ad in response to 10 complaints from the public.

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