Coke and Dunkin’ Donuts team up to challenge Starbucks
The companies have collaborated to offer the doughnut chain’s coffee in bottled form, giving current competitors in the space a run for their money.
Coca-Cola found itself a partner of its own, Dunkin’ Donuts, with whom it will enter the pre-packaged coffee fray. In the partnership, Coca-Cola will produce and distribute ready-to-drink Dunkin’ Donuts coffee starting next year.
Ready-to-drink coffee and tea sales have been steadily rising as consumers have turned away from soda.
Starbucks is the current market leader, but demand is growing, and both Coke and Dunkin are hoping to cut into those sales.
Dunkin’ Donuts chief executive, Nigel Travis, told Bloomberg:
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