Comedy Central, KFC launch Web series targeting millennials
The partnership could lead to free rent for one lucky 20-something who lives with his or her parents. Plus, what dolphin brains have to do with creativity, Proactiv ads banned in the U.K., Glamour publishes pic of deceased model, ice cream truck #UberFail, and more.
Boy goes off to college. Boy moves to the big city. Boy lands his first big-kid job. Boy loses said job. Boy moves back home with his parents. It’s a tale as old as time the last few years since the job market crapped out. It’s also the tale of Michael, the lead character in a Webisode series produced by Comedy Central and KFC to promote the chicken franchise’s new Original Chicken Bites, which it calls its “grown-up” chicken nuggets. Titled “Growing Up and Getting Out,” the partnership also launched a contest asking millennials in similar scenarios to describe their funniest moments moving back to the basement for a chance to win $12,500 to put towards 12 months of rent.
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