As a writer, it is my professional responsibility to hold my work to high standards of both honesty and integrity. As someone who still depends on receiving birthday checks in the mail, however, I may or may not curb that honesty and integrity on occasion.
This is one of those occasions.
To prevent my family from placing economic sanctions upon me, I’ll simply say that everyone has relatives we’d rather suffer a lobotomy than spend time with. Turns out, words do, too. Fortunately for the seven highlighted on mental_floss, their uncommon relatives rarely visit.
Meanwhile, 72andsunny CEO John Boiler suggests in Advertising Age that industry folks ditch a rather common word—”client.” In fact, he offered five reasons why.